Hi, I’m Joanna pieters

I help highly creative people thrive, get noticed and do remarkable work

This is where we take on the world, highly creative people, inner originals, artists, leaders and world-changers


Extraordinary people (like you) need extraordinary support 

Is your inner voice telling you that you’re ready for deeper work?

Find out about private coaching, designed for highly creative people to turn your dreams into action, get clarity on your goals and shift from frustration to profound progress and reward. 

Words to relight your creative fire, right now 

Why creatives seem complicated, and how to make sense of us

The beliefs about creatives run something like this: Creatives are spontaneous and wild, and led by their passion. Unless they’re not, in which case they’re disciplined and focused, almost monastic in their dedication. They’re sensitive and empathetic. Or possibly...

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Bless this work: taking time to remember why we create

We were about to start recording for my podcast, when my guest paused for a moment. ‘Let our conversation be of service to all those who need it’, he said, and it felt somehow like a blessing, a presence hovering over us. Dozens of interviews later, I still find...

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Lessons from a Victorian engineer

On a grey London evening in December 1847, eight of Britain’s most celebrated painters were enjoying dinner in a house in one of London’s finest streets. I imagine them, perhaps having nervously dusted off their best evening jackets, scrubbed their hands, but, natural...

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